In films the lead character tends to be male and the female is just there for something for the male to 'win'. His actions become surrogate for our own part in the narrative. We psychologically align ourselves with his point of view. He is the ideal ego.
The male leads romantic interest is objectified. As the male lead desires to be with the female lead, the audience desire the female lead also.
Laura Mulvey 1975:
Feminist arguement to make political use of conventional Hollywood film. Film places women as subordinate, inactive and limits them to narrow and two dimensional roles. The audience are asked to take a male point of spectatorship in most cinema.
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